Fri | 29.04.2022
We are ready to share some valuable insights from the inside of a creative agency! Let us focus on copywriting and copywriters: What are they? How does their work influence the tangled ecosystem of an agency or company? History has taught us plenty of times that words have a great impact on the way people act and react. So what’s the real superpower of a copywriter? Let’s start off with a brief definition.
noun [ C ]
= the brilliant mind behind all smart, complicated, intriguing, funny, serious, creative or non-creative texts that we can read both online & offline
In the era where content is the answer to all questions & a must-have in all communication efforts, words are a copywriter’s best friend. Plus, we all know (or at least assume) that the best choice of words has a huge impact on every communication effort. We all remember that smart & on point tagline, that funny punchline from a TV commercial, or that absolutely brilliant short message from one big billboard we saw downtown. Words shape our reality and those who master the art of matching them are some real trendsetters.
TYPES OF COPYWRITERS
It is very important for us to understand that not all copywriters out there are required to be creative and write out-of-the-box content. Copywriters can be found in various environments, writing different types of content that answer different needs for very different clients. Off the top of our head, we can think of:
Keep in mind that some of these roles might overlap, therefore one single copywriter could be asked to handle the creative, digital or marketing needs of a single client.
Now, let’s move our focus towards the main activities of a copywriter. What does a copywriter do throughout the week? To pinpoint some of the main activities, a copywriter handles the following:
So, copywriting isn’t all about writing. Copywriters have to do a lot of research and thinking, adjusting and editing, and a bunch of other seemingly peripheral tasks. And, a marketing copywriter will do a whole lot more on top of that: they create content and pursue to use it as a tool to generate site traffic, and, hopefully, leads.
Curious about the insides of a creative agency? Keep an eye on diARK blog for new content, we’ll be back shortly with a new piece of writing!
This article is provided by our Marketing Partner, diARK Marketing.