NRCC Knowledge Center

The Elevator Pitch: how to sell your idea faster & better

An entrepreneur is always pitching, selling and trying to convince people to buy, try or love his / her products. This is part of the game! So why not get comfortable with this idea real quick! Recognize however that not everyone will buy your product hence the importance of defining your typical buyer or "persona' as we call it. The better you understand all aspects of your potential buyer, the quicker you win. In the context of Networking, practicing your 'Elevator Pitch' can make the difference between being noticed or forgotten. When you meet new people to talk about your business it's got to come across as coherent, smooth and effortless.


On 17th of March, NRCC UNIVERSITY FOR START-UPS & ENTREPRENEURS come again in Brasov, with the goal of supporting start-ups trough specialized know-how and networking opportunities!

Special guest is Paul Renaud, NRCC member and a Certified Executive Coach, specialized in Peak Performance, Neuroscience and Marketing.

Paul will help the guests to master their Elevator Pitch. This pitch usually lasts 45-60 seconds and it describes the business concept or 'going concern'. The goal is to make sure you create a great, first impression. The presentation will also cover some important networking concepts to optimize networking which is all so critical in creating, running and developing a small business.

The event will take place at Kronwell hotel, from 17:30, starting with a Welcome & Registration 30 minutes session. The presentation is followed by a Cocktail Drink organized from 19:00 o'clock, in partnership with DWK – German Economic Club in Brasov, offering the chance for making new business connections and sharing ideas. 

On behalf NRCC, present at the event will be: Mr. Bas van Hese (NRCC President and Country Manager Fokker Engineering Romania) and Mr. Maurits Dohmen (NRCC Executive Director). 

Free access for NRCC members; 120 lei for external companies.
Register at, until 16th of March.


We asked Paul about his start as an entrepreneur…

"Ever since selling lemonade in front of my house when I was 7 years old and my neighbor dropping a rock in my lemonade to upset me, this never deterred me from becoming my own boss.  I've tried on a few occasions and failed, only to realize that some of the best business people had tried and failed 2, 3 or 4 times before they made it big!

I get it now. My brother told me that 'being an entrepreneur is not for the faint of heart'. He was right and I can honestly say the between year 5 and year 7…something clicked and my confidence has grown ever since. Time is a necessary element in the life of an entrepreneur.


I've learned that one should not fear 'of failing' but rather fear of ‘not trying’. A lot of people dream about becoming an entrepreneur yet few ever make the move. Even fewer fail but they get right back up again and push!


Failing is part of learning – that applies to becoming an entrepreneur as well. My experience as an employee, then manager, then Director, then C-level was in fact good schooling to help me prepare to be on my own. I’ve always admired Small and medium business owners more than corporate animals so it’s only normal that I became an entrepreneur as a result. It’s hard work…I work more than ever but I’m in full control. The only people that affect this level of control are my clients. I like this concept. If I don’t deliver and outperform expectations, they walk!"


About Paul J.R. Renaud

Paul Renaud is a native of Ottawa, Ontario, Canada and the dynamic force behind helping others perform above expectations. A Certified Executive Coach (ICF), he specializes in peak performance, Brain-Science & Marketing.

Paul’s coaching protocols occur at many levels of management, from entrepreneurs and managers all the way to the C-suite.  Paul has coached startups and multinationals such as Google, Coca-Cola, Bitdefender, eMAG, Orange, Vodafone, GE Capital, Toyota, UPS, UPC, Fokker and Bell Canada. During a broad-based career Paul lived and worked in Asia, South America, North America, Europe, Africa and the Middle East.

An energetic communicator and a TEDx Speaker, he centers his coaching profession on:

  • Executive coaching, Behavioral coaching and peak performance and Brain-based interventions (Brain Science)

Paul is a founder of the Centre for Effective Coaching, an organization which will be recognized as the Leading Partner in creating sustainable change and a positive impact on performance for the European market. More details here:


Based in Bucharest, Romania, Paul authored a book and white papers entitled:

  • A Networking Book, 2014
  • Going for Growth: Generating Top Line Revenues with Marketing and

He is a monthly contributor to his I Feel Good blog ( deals with both Coaching and Peak Performance.  More details at

Type of event

NRCC Knowledge Center


17 March 2017

Start Hour





Start-Ups & Entrepreneurs

No. of guests