NRCC Knowledge Center

Employer branding: Attract, Engage, Retain

Worldwide companies nowadays are permanently improving their employer branding in order to remain competitive and to attract the most capable talents on the market. Now, more than 70% of recruiters are agreeing that employer branding has a significant impact over the process of recruitment and over the entire business overall due to the quality of talent that is hired.

Join us on 15th of May, in Bucharest, for an interactive Knowledge Center about employer branding seen from a double perspective, presented by experienced specialists from Travel Communication and Philips. 



"Millennials" are the main workforce nowadays. But what motivates a generation guided by emotional intelligence and having an entire world of online opportunities at their disposal? How to impress a generation that cares about more than just financial rewards? What type of events will get to their hearts? What motivational speakers will they admire? What is their image of a "memorable experience". How to get to the heart of a "teambuilding" concept and obtain from it more than just a "company paid fun"?


We will talk Engagement: how we see it, how we drive internal engagement and what we do as a company to keep our employees fully engaged, from reward topics to health and well-being and passing through personal responsibility, we see the engagement as an essential topic on our HR agenda.

We invite you to discover all those things during our Knowledge Center Presentations.


The presentations are followed by a Reception, perfect set-up for making new business connections and sharing ideas on the topics presented. 

  1. Company owners
  2. HR Managers / HR Specialists
  3. Marketing / PR Managers & Specialists
  4. Managers from all departments
  5. Communication Representatives

Razvan Pascu, Managing Partner Travel Communication
Razvan Pascu is a new generation romanian entrepreneur, with + 10 years experience in public relations, communication, events and investor relations. His main field of action is travel but his investments also include technology and mobile app. He has a large online community, exceeding 210k friends and followers on his Social Media channels and very often in TV shows.

Through his NGO - Travel Focus Association - Razvan also promotes Romanian regions to potential tourists, helping them to increase their tourist potential. In the past year he invested in some mobile apps as well as developed a new company to help potential foreign investors invest in Romania and find properties of potential businesses from the Romanian tourism area - VP Connections. Razvan is a part of Forbes "30 under 30" generation and former vice-president of Association of Young Entrepreneurs in Romania

Marian Vasile, HR Business Partner Philips Central and Eastern Europe

Marian Vasile is an HR professional with 15 years of experience in the field. All-round HR experience, starting with Reward and finishing off with Business Partner roles, he is passionate about working with and for people. He places a huge emphasis on understanding rationale behind decisions, particularly interested in the mechanisms of building engagement within multi-cultural teams. Father of an 8 year old boy, avid runner with multiple ultra-running competition prizes.



Travel Communication Romania is a communication and event organizing agency specialized in company events and enhancing employer branding. Over the years, Travel Communication Romania has organized over 500 events with up to 1400 participants: B2B events for partners and potential customers, B2C consumer events and employee events, from office activations to teambuilding events. They promote and encourage the use of technology at their events, creating mobile apps for companies that organize recurrent events for employees or even having robots as props.

Philips is a leading health technology company focused on improving people’s lives across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Applying advanced technologies and deep clinical and consumer insights, Philips delivers integrated solutions that improve people’s health and enable better outcomes. Partnering with its customers, Philips seeks to transform how healthcare is delivered and experienced. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.



The event will be hosted by Hilton hotel, proud member of the NRCC

75 lei / person for NRCC members
175 lei / person for external companies

Register at until 15th of April.

Event supporters: Heineken, FrieslandCampina
Business Communication Partner: Oameni & Companii

Type of event

NRCC Knowledge Center

Status of event



15 May 2018

Start Hour





Communication & HR

No. of guests