Toyota Hybrid: Number 1 on the Romanian eco cars market

Mon | 13.02.2017


83% of total eco car sales in Romania in 2016 were achieved by Toyota Romania through the 979 Toyota and Lexus hybrid cars delivered.

According to APIA report, eco car market (hybrids, hybrid plug-ins and electric vehicles) increased in 2016 to almost 1,200 cars (from 500 units previous year), proving the increasing preference of the Romanian consumer for alternative propulsion systems and a clear market trend towards a sustainable and responsible mobility. Of the total market for eco cars, 820 units were Toyota Hybrid models and 159 Lexus Hybrid models, together representing 83% of the total eco market.


In terms of models performance, the bestseller is Yaris Hybrid, with 357 units sold in 2016, followed by Auris Hybrid (coming in two body types) with 281 cars; contributors to the outstanding Toyota performance have been also RAV4 Hybrid, the new crossover Toyota C-HR Hybrid and the iconic Prius. In 2016, the hybrid propulsion system has secured over 20% of the total Toyota sales in Romania.

The best-selling Lexus Hybrid model in 2016 was Lexus RX, with 92 vehicles sold, followed by Lexus NX with 53 units.

Toyota Hybrid system combines two power sources in order to ensure propulsion. By combining a normal internal combustion engine (gasoline) with an electric engine, the advantages of both sources of energy are being leveraged: power on one hand, high efficiency on the other hand.

Toyota is the world leader in hybrid car sales, celebrating these days 10 million units on the roads since the production of the first hybrid propulsion car, Toyota Prius, in 1997, until now.

For more information about Toyota Hybrid range in Romania please visit

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