Sun | 15.05.2016
Sea Hero Quest is an innovative new mobile game specifically designed to create the world’s largest crowd sourced data set benchmarking human spatial navigation, helping bring scientists one step closer to developing new diagnostic tests for dementia.
Sea Hero Quest has been created in partnership with the charity Alzheimer’s Research, University College London, the University of East Anglia and game developers Glitchers
Deutsche Telekom, one of the world’s leading telecommunication companies, has launched an innovative new mobile game Sea Hero Quest, where fun gameplay also contributes to very good cause. The release of the game was announced today, May 5th 2016, in a press conference in Bucharest.
Sea Hero Quest is a multi platform mobile game specifically designed to help advance our understanding of spatial navigation and how this aspect of our brain works, as part of a coordinated effort to bring us one step closer to managing the growing threat of dementia.
According to the The Global Impact of Dementia (2013–2050) report, dementia will affect 135 Million people worldwide by 2050. Dementia disrupts the formation of new memories often leaving those affected isolated and disorientated. For many people living with dementia, one of the first effects they experience is a loss of spatial awareness, as they lose the ability to navigate their way through even well-known places and environments.
Creating a global benchmark for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia. New drug trials are underway that offer some hope of being able to slow the effects of Alzheimer’s disease, the most common cause of dementia. Should trials prove successful, early and timely diagnosis will remain a barrier in our ability to effectively deploy these new drugs.
“We, at Telekom Romania, are happy to contribute to such an extraordinary worldwide research project. Deutsche Telekom’s footprint is key in the success of the innovative game of Sea Hero Quest. The stake of a large number of players is important to us all, therefore, I challenge you to game for good!” says Ruxandra Vodă, director Comunicare Telekom Romania.
Dementia is a condition that robs those we love of the ability to share their memories. Deutsche Telekom believes that innovative technology and new services can have the ability to transform everyone’s lives for the better.
In a keynote address given at re:publica Berlin, Hans-Christian Schwingen, Deutsche Telekom’s Chief Brand Officer said: “Deutsche Telekom believe in the power of sharing. We knew that there must be a way of empowering everyone to share their time to help to move us one step closer to a breakthrough in the field of dementia. At the same time, we realised that if we wanted to achieve real scale and truly make a difference, we needed to make it fun for everyone involved. We needed to create something that would get people gaming for good.”
In a process led by Saatchi & Saatchi London, every aspect of Sea Hero Quest has been designed jointly by game developers and scientists to provide insights about the way we navigate everyday. As players make their way through mazes of islands and icebergs, every second of gameplay can be translated into scientific data by experts. Playing Sea Hero Quest for 2 minutes equates to 5 hours of similar, conventional research. If 100,000 people play for 2 minutes each we can generate the equivalent of more than 50 years of this kind of lab based research.
Hilary Evans, Chief Executive at the charity Alzheimer’s Research commented:
“We have never seen anything undertaken in dementia research at this scale before. The data set that Deutsche Telekom’s Sea Hero Quest generates is truly unprecedented, until now these kind of investigations took years to coordinate and at best gave us a snap shot of how a very small sample of volunteers behaved. The largest spatial navigation study to date comprised less than 600 volunteers. Providing the research community with access to an open source data set of this nature, at this scale, in such a short period of time is exactly the kind of innovation required to unlock the next breakthrough in dementia research”.
All of the gameplay data collected will be anonymised and stored securely within T-Systems data center in Germany to ensure data integrity and data privacy according to German data security law, one of the strictest in Europe.
Sea Hero Quest is available globally for iOS and Android and can be downloaded now for free from the App Store and Google Play.
More information about this unique game for good, the story of its creation and the condition it is designed to help us understand can be found at www.seaheroquest.com/ro
About Telekom Romania
Telekom Romania is a dynamic brand, offering mobile and fixed innovative communication services to a broad customer community, using approximately 10 million services.
In 2015, Telekom Romania launched the commercial concept MagentaONE and offered simplified integrated fixed and mobile bundles to both residential and business customers. MagentaONE stands for one Call Center, one bill, one MyAccount application (including one mobile app). Through MagentaONE, Telekom Romania reinforced its leadership position in providing complete telecommunications and IT&C solutions to Romanian companies.
Telekom Romanian is present in the Romanian market since 2014, after the joint rebranding of Romtelecom and COSMOTE Romania.
Telekom is a brand pertaining to Deutsche Telekom, one of the world’s leading integrated telecommunications companies with around 156 million mobile customers, 29 million fixed-network lines and more than 18 million broadband lines (as of December 31, 2015). Deutsche Telekom is present in more than 50 countries and has approximately 225,000 employees worldwide.